Onwash: An Iranian Startup Entering the Global Market
Toronto, Canada – October 2025 — In an era where sustainability and convenience are shaping every industry, Iranian startup Onwash is stepping confidently onto the global stage. Known for its eco-friendly, waterless car-wash technology, Onwash is expanding its operations from Iran to Canada, marking a major milestone in its mission to redefine how cars are cleaned around the world.
Founded in Sari, Iran, Onwash began as a bold experiment to solve a simple yet critical problem — the massive waste of water in traditional car washing. The team developed a nanotechnology-based cleaning spray that removes dirt and grime without using a single drop of running water. Combined with an on-demand mobile platform, Onwash quickly became a convenient and environmentally responsible alternative for urban drivers.
“Our goal has always been to make sustainability accessible,” says Farhad Elyasi, co-founder of Onwash. “We believe the future of car care must be greener, smarter, and closer to people’s everyday lives.”
A Team Built for Innovation
Behind Onwash is a dedicated team of innovators: Farhad Elyasi, Masoumeh Sharbati, Ali Sharbati, Mehdi Owzar, and Sahba Nejati. Each brings a unique mix of expertise in chemistry, business development, operations, and technology. Together, they have turned a local startup into a scalable platform that blends product innovation with service efficiency.
The Science of Clean, Without the Waste
Onwash’s proprietary waterless formula uses advanced nano-particles to encapsulate and lift dirt from surfaces, leaving behind a polished finish. Unlike traditional car washes that consume hundreds of liters of water per vehicle, Onwash’s method requires no plumbing, no wastewater management, and no fixed infrastructure. The result: a spotless car, minimal environmental impact, and a convenient doorstep experience.
The company’s model also addresses the modern customer’s growing demand for on-demand services. Through the Onwash mobile app, users can schedule washes wherever their cars are parked — at home, at work, or in public parking lots.
Entering the Canadian Market
As part of its international growth, Onwash is preparing to launch pilot operations in select Canadian cities, starting in 2025. The team is currently engaging with local partners and regulators to adapt its formulas and logistics to Canadian conditions — including safety standards, environmental regulations, and climate challenges.
“Canada represents the perfect intersection of environmental awareness and openness to innovation,” says Masoumeh Sharbati, co-founder and operations lead. “Our technology aligns with Canadian values around sustainability and resource conservation.”
The company’s entry strategy includes pilot collaborations with auto-detailing professionals, fleet operators, and eco-friendly service hubs. Onwash is also exploring white-label partnerships that would allow Canadian companies to integrate the technology into their existing service offerings.
A Sustainable Edge in a Global Industry
Globally, the car-wash industry is valued at over $30 billion and is ripe for disruption. With water scarcity and environmental concerns intensifying, governments and consumers alike are looking for sustainable alternatives. Onwash’s model offers multiple advantages:
- Up to 100% water savings compared to conventional washes
- Lower infrastructure costs and high scalability for operators
- Reduced environmental footprint — no wastewater or runoff pollutants
- Customer convenience through app-based scheduling and mobile service
Overcoming Challenges, Embracing Growth
Entering a new continent brings challenges — from regulatory hurdles to weather extremes. Yet the Onwash team sees these as opportunities to evolve. The company is testing product variations that perform under colder conditions and plans to expand its service model seasonally in alignment with Canada’s climate.
To support this transition, Onwash is seeking strategic partners, investors, and early adopters who share its commitment to green innovation. Pilot projects will serve as proof of concept for North American expansion and may pave the way for entry into other eco-conscious markets.
A Vision That Transcends Borders
Beyond commercial success, Onwash represents a story of cross-border innovation — a symbol of how Iranian entrepreneurs are contributing to global sustainability solutions. For founders Elyasi, Sharbati, Owzar, Nejati, and Sharbati, the Canadian expansion is not just a business move but a statement of intent: to show that environmental responsibility and technology can unite across cultures.
“Our journey began in Iran, but our mission has always been global,” says Ali Sharbati, co-founder. “If we can clean a car without wasting a drop of water, we can change the way the world thinks about everyday sustainability.”
About Onwash
Onwash is an Iranian startup specializing in waterless, nano-based car cleaning solutions combined with an on-demand mobile service platform. Founded by Farhad Elyasi, Masoumeh Sharbati, Ali Sharbati, Mehdi Owzar, and Sahba Nejati, the company promotes sustainable innovation in car care.
Website: Onwash.app – Web Application
LinkedIn: linkedin.com/company/Onwash
Instagram: @Onwashapp
